Seems like a lot of work just to sell a chair

Mono has launched an online campaign so convoluted and off-kilter for Herman Miller's Embody chairs … I dunno, maybe it's a brilliant concept that I'm just too stupid to understand. I knew I was in trouble from the first line of the press release, which promised to "change the way you think about chairs. Or perhaps, to change your chair to help you think." I generally don't think about chairs, I just sit in them.