This post was created in partnership with Inmar Media
Creator-led social content can add authenticity and reduce friction to keep audiences engaged, but it works best when there’s brand collaboration.
A Social Media Week session co-hosted with Inmar Media put that notion to the test in front of a live audience. The unique interactive session featured a user-generated content (UGC) creator with two special guests working in real time to capture and edit the perfect social image based on an impromptu creative brief.
The creator economy, live onstage
The session began with Heather Riccobono, senior manager, social solution engineer with Inmar Media, making the case for creator-led branded content.
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