Supply-side platform and data business 33Across has been pursuing a sale via investment banking firm Centerview Partners, according to four sources familiar with the matter.
The sale process has been going on for several months, three sources said.
The deal was sent out to new investors in April, according to a source familiar with the process. That source said revenue was between $30 million and $35 million.
“33Across continues to innovate our cookieless solution, Lexicon, ahead of Google’s third-party cookie deadline and has gained significant marketplace adoption,” 33Across CEO Eric Wheeler told ADWEEK. “Naturally, this has attracted both commercial and strategic interest.”
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