The 16 Most Innovative and Relevant Ad-Tech and Mar-Tech Companies, According to You

Presenting the winners of Adweek's second annual Readers' Choice: Best of Tech Awards

When it comes to assessing who’s delivering the best performances in advertising and marketing technology, who better to ask than the clients who rely on these companies? That was the premise of our Readers’ Choice: Best of Tech Awards, which we launched last year and which you, our readers, enthusiastically embraced. This year, the action at the ballot box was just as vibrant: 50,000 votes were cast in the first round and 40,000 in the second. And the results? A few winners from last year held onto their crowns—including Hootsuite, Movable Ink and Sprinklr—but there are also more than a few “new” faces here, like Clara Labs, Criteo and, of course, Zoom. There’s also a notable tie: Google and Nielsen both notched the same number of votes in the Measurement and Analytics: Digital Video category. Will one of them reign supreme next year, or will a challenger take the title? Time will tell. For now, let’s take a moment to celebrate our 2020 honorees.

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This story first appeared in the July 27, 2020, issue of Adweek magazine. Click here to subscribe.