IAS Rolls Out Automated Tag for Google Campaign Manager

Digital ad verification provider IAS said it has heard from its clients that tag wrapping in Google Campaign Manager was a significant pain point, with much time devoted to manually wrapping tags and sharing spreadsheets with colleagues working on the campaign, so it automated the process.

Its new automated tag wraps campaigns with ad server and third-party verification tags for Google Campaign Manager and gives advertisers a central location to manage those tags, along with the flexibility to switch between ‘monitoring’ and ‘blocking’ without rewrapping or retrafficking their campaigns.

A new metric in Campaign Manager reporting, Vendor Blocked Ads, enables advertisers to see the number of ads that were blocked directly so that they can properly adjust their strategies.

IAS