Here’s How Ad Tech Can Thrive in a Possible Recession

Whether or not it happens, businesses need a worst-case scenario plan

an arrow is carved out of the ground; standing at the top of the arrow a man looks down; careful not to fall in the man stands a bit further back from the arrow
The programmatic entities that are prepared for a worst-case scenario will do best. Getty Images

Every January, advertising executives start with a clean slate and new business objectives. Last year, our industry struggled with issues of quality in programmatic. We did some solid work to elevate the discussions, put forward some innovative solutions and improve the ecosystem, but in 2019, we have an additional thought on our mind: recession.

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@EricWheeler Eric Wheeler is the CEO and co-founder of 33Across.