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The already fraught relationship between tech giants and news publishers is getting more complex, thanks to generative artificial intelligence, which is busy upending the media and marketing industries.
How AI technology, such as OpenAI’s ChatGPT, will alter search has publishers braced for the possibility that they will lose out on traffic and revenue. Urgency is mounting, so much so that publishing executives have recently looked at how their content has been used to train AI tools, according to publisher trade body News Media Alliance and the Wall Street Journal’s report.
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