Facebook has given more advertisers access to sponsored messages in Messenger.
The social network introduced sponsored messages last November as part of its launch of Messenger Platform v1.3.
Vice president of messaging products David Marcus said in a blog post at the time, “Driving people to a Messenger conversation isn’t enough. We want to make sure businesses and brands building for the platform can manage the entire life cycle of their customers. This is where sponsored messages come in. Sponsored messages enable businesses that have threads opened with their customers to re-engage them in a very efficient way.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
