Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Truth be told, Screenvision wasn't expecting to be a part of this year's upfronts.
Last May, the national cinema advertiser announced it was going to be acquired by National CineMedia in a $375 million cash-and-stock deal. But, the Department of Justice's Antitrust Division intervened—it filed suit in November to block the merger, citing antitrust concerns—and the two companies abandoned merger plans in March.
That left Screenvision to go it alone, and the company gamely obliged during Thursday's upfront presentation at Manhattan's Skylight at Moynihan Station, unveiling new strategies to help its advertisers target moviegoers.
"We're all the way back to fully-staffed," said CEO Travis Reid.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in