TikTok and iHeartMedia have teamed up to create the new TikTok Podcast Network, a portfolio that will house up to 25 podcasts hosted by TikTok creators. The shows will be distributed by iHeartPodcasts and will air across all major audio platforms.
To support the development of new shows, the two companies are opening co-branded podcast studios in Los Angeles, New York, and Atlanta.
The deal, announced Monday, will create “exciting new opportunities for creators to reach wider audiences, collaborate across platforms and extend their creativity beyond the TikTok platform,” Dan Page, TikTok’s global head of media and licensing partnerships, said in a statement shared with ADWEEK.
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