AI-Generated Content Is Here. Should Advertisers Buy It?

For marketers, the product, rather than the process, will continue to determine spend

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Recent breakthroughs in artificial intelligence have raised fresh questions over the impact the technology could have on content production for publishers (and such as BuzzFeed and CNET). In turn, this has triggered debate among marketers as to how the influx of this content impacts ad-buying decisions.

Unlike journalists, marketers have so far expressed little anxiety about the advent of AI-generated content, according to interviews with industry executives. For the advertising community, the means of production pale in comparison to the nature of the content itself. 

“If

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