Some say traditional media is dying, but legacy brands are finding ways to innovate and endure in an ever-shifting landscape.
Leaders from Time, Essence, and Eater convened at ADWEEK’s Mediaweek in New York on Tuesday (Oct. 30) to share the strategies that are helping them grow, retain relevance, and reach new audiences.
From reinventing print to extending into events and apps, a few key themes emerged.
Not giving up on print
Print may not carry the same audience that it used to, with numerous publications reducing or shuttering their print editions in recent years, but it still wields influence when used in the right way.
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