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As part of the CMO Reboot Playbook: Activating Brand Purpose, Pearle Vision VP and CMO Doug Zarkin shares his play on how the brand was able to reinvent itself by building trust through small moments of care and connection.
Check out more plays from top CMOs and brand leaders here.
This transcript has been edited by Adweek and may not reflect the video-recording exactly.
THE CHALLENGE
Sometimes brands find themselves having to be challenged in order to survive.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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