The CMO Reboot Playbooks is your definitive guide to thriving as a marketing leader in the increasingly complex and turbulent world of consumer marketing.

The Playbooks were made in collaboration with 100+ CMOs and Innovators and dives deep into the challenges brought on by the global pandemic while providing solutions across 6 critical topics areas. 

From exploring the elevated role of marketing to activating brand purpose, these plays were created by industry leaders from some of the world’s biggest brands in the hopes that they can help other marketers in their journeys of navigating through the new normal, maximizing the entire support mix, making mental health a top priority for long-term brand health, fostering lasting relationships with consumers, and investing in brand versus performance. 

Plays from General Mills, Uber, EXOS, ViacomCBS and more!

From being the voice of and key connection point to consumers to the ability to connect purpose from the inside-out, the marketing function has risen in importance across organizations. CEOs have taken a renewed interest in—and come to depend on—the role in shepherding brands and companies through turbulent times and beyond.

Plays from Bacardi, Bayer, Everlywell, and more!

Leaders will have to learn new skills to effectively lead in these times and into the future. Entire teams need more outlets and permissions to decompress; new rules are needed to respect the divide between personal and professional; and mental health must be consistently monitored and considered a top priority for long-term brand health.

Plays from PepsiCo, Chobani, Chime, and more!

How do you both find and nurture top-notch in-house talent, while maximizing your entire support mix of tech, external partners and more? Learn how CMOs and other marketing leaders are taking a modern approach to resource structure, partner mix and org design to help future-proof their business and brand.

Plays from Belvedere Vodka – Moët Hennessy, Danone Waters, Women’s Sports Foundation, and more!

Today and into the future, leaning into your why—your DNA as a brand—has never been more important. And while your brand purpose can be something entirely different than the social stances you take and support, they must work together and be 100% consistent, inside and out, for consumers and employees to trust you moving forward.

Plays from YETI, Stitch Fix, Sky Zone, My/Mochi

One-way dialogue with consumers is a thing of the past. In order to build true brand affinity and loyalty today requires brands to build authentic connections with consumers, fostering lasting relationships built on shared purpose and values.

Plays from Petco, Lowe’s Companies, Inc, and The Estée Lauder Companies

Investing in brand versus performance is a constant tug of war, but oftentimes the ROI of brand-building is hard to defend. Learn how to approach brand and performance together—at the intersection of building buzz and building business.