CMO Reboot Playbooks
Activating Brand Purpose
Today and into the future, leaning into your why—your DNA as a brand—has never been more important. And while your brand purpose can be something entirely different than the social stances you take and support, they must work together and be 100% consistent, inside and out, for consumers and employees to trust you moving forward.

Moving From a Transactional Sponsorship to Transformative
Aleia Taylor, CMO, Women’s Sports Foundation

Grounding Your Brand Activism in the Needs of Marginalized Communities
Jay Curley, Global Head of Integrated Marketing, Ben & Jerry’s

Transforming Your Business and Culture on Purpose
Sam Bennett, SVP of Marketing and Brand Strategy, Mattress Firm and Sleep.com