Adweek, in conjunction and collaboration with 100-plus CMOs and marketing innovators, has put together a series of informative articles that serves as a comprehensive guide to thriving as a marketing leader in the increasingly complex and turbulent world of consumer marketing. These CMO Reboot Playbooks dive deep into many challenges marketers might face and provide innovative solutions on everything from mindset to productivity.
Adweek and the CMO Reboot Playbooks content will explore everything from the elevated role of marketing to activating brand purpose, with insight from some of the world’s biggest brands. With this content as marketers’ guide, Adweek helps them navigate the new normal, making mental health a top priority for long-term brand and team health, fostering lasting relationships with consumers, and investing in brand versus performance.

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Getting Off to a Strong Start as a New CMO

In a time where the average CMO only lasts for 40 months, it has never been more critical to build momentum early, ensuring your (and importantly your team’s) longer-term success.

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How to Listen Carefully and Act Quickly

As part of the CMO Reboot Playbook: The Elevated Role of Marketing Anheuser-Busch’s US CMO Marcel Marcondes shares his play on how the brand pivoted during the pandemic by listening to [...]

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How To Create Meaningful Marketing That Matters

As part of the CMO Reboot Playbook: Activating Brand Purpose, BET’s EVP and CMO Kimberly Evans Paige shares her play on how they as a brand move forward by putting [...]

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Grounding Your Brand Activism in the Needs of Marginalized Communities

As part of the CMO Reboot Playbook: Activating Brand Purpose, Jay Curley, Global Head of Integrated Marketing at Ben & Jerry’s shares his play on how your brand can be [...]

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How to Build a Brand from Scratch

As part of the CMO Reboot Playbook: Activating Brand Purpose, Vegas Golden Knights CMO Brian Killingsworth shares how the team went from hyper-local to global in less than a year [...]

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How to Build a Brand Through People

Boll & Branch CMO Jonathan Bottomley transparency and brand trust

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The Power of Empathy, Vulnerability, and Authenticity

Kellyn Smith Kenny shares how to create a plan to deal with crises and lead from where your team is emotionally.

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The Power of Listening

As part of the CMO Reboot Playbook: Activating Brand Purpose, Heidi Dettmer, VP of Marketing, Seattle Kraken shares her play on how they created and launched their new NHL franchise [...]

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Communicating During Uncertainty

As part of the CMO Reboot Playbook: The Elevated Role of Marketing, Equinox CMO Seth Solomons shares how the high-performance lifestyle company pivoted during the pandemic by constantly communicating with [...]

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How to Bring the Fan Experience Home

As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, Caroline Morgan, VP, Digital Strategy of the Los Angeles Dodgers shares her play on how her team [...]

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The 4 C’s for Leaning Into Purpose

As part of the CMO Reboot Playbook: Activating Brand Purpose, Former Los Angeles Rams CMO Ronalee Zarate-Bayani shares her play on how the team put purpose at the center of [...]

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Why You Need to Become a Human Swiss Army Knife of a Marketer

As part of the CMO Reboot Playbook: The Elevated Role of Marketing, Lara Balazs, EVP, CMO & GM of Intuit’s Strategic Partner Group shares her play on stepping into an [...]

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Why Data Doesn’t Make Decisions

As part of the CMO Reboot Playbook: Activating Brand Purpose, Pearle Vision VP and CMO Doug Zarkin shares his play on how the brand was able to reinvent itself by [...]

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In a Wave of Crises, a New CMO Playbook Emerges

The story behind Adweek’s CMO ReBoot Playbooks

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Creating Relatable Work That Breaks Through While Building Brand

As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, Chipotle Mexican Grill VP of Digital Marketing and Off-Premise Tressie Lieberman shares how the brand is finding [...]