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As part of the CMO Reboot Playbook: The Elevated Role of Marketing, AT&T Chief Marketing and Growth Officer Kellyn Smith Kenny shares her play on leading your company through a crisis with empathy, vulnerability, and authenticity.
Check out more plays from top CMOs and brand leaders here.
This transcript has been edited by Adweek and may not reflect the video-recording exactly.
THE CHALLENGE
I have had a front-row seat to some of the largest corporate crises of this century.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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