From being the voice of and key connection point to consumers to the ability to connect purpose from the inside-out, the marketing function has risen in importance across organizations. CEOs have taken a renewed interest in—and come to depend on—the role in shepherding brands and companies through turbulent times and beyond.

A Marketer’s Role in Leading the Growth Ambition for Your Brand

Brad Hiranaga, Chief Brand Officer – North America, General Mills

Designing a Culture of Agility and Innovation from the Inside-Out

TJ Abrams, CMO, EXOS

Staying Agile with Real-time Marketing

Thomas Ranese, VP, Global Marketing, Uber

Agility and Data-led Marketing Transformation

Lisa Joy Rosner, SVP of Brand and Digital, Oracle

Leading Social Responsibility For Your Organization

Julian Duncan, Chief Marketing Officer/SVP of Social Responsibility & Impact, Jacksonville Jaguars

Collaboration In The C-Suite

Vineet Mehra, Former Global Chief Marketing Officer and Chief Customer Officer of Walgreens Boots Alliance