The Elevated Role of Marketing
From being the voice of and key connection point to consumers to the ability to connect purpose from the inside-out, the marketing function has risen in importance across organizations. CEOs have taken a renewed interest in—and come to depend on—the role in shepherding brands and companies through turbulent times and beyond.
A Marketer’s Role in Leading the Growth Ambition for Your Brand
Brad Hiranaga, Chief Brand Officer – North America, General Mills
Staying Agile with Real-time Marketing
Thomas Ranese, VP, Global Marketing, Uber
Designing a Culture of Agility and Innovation from the Inside-Out
TJ Abrams, CMO, EXOS
How To Translate Marketing Efforts Into Business Objectives
David Messinger, Former CMO, Activision Blizzard
Leading Social Responsibility For Your Organization
Julian Duncan, Chief Marketing Officer/SVP of Social Responsibility & Impact, Jacksonville Jaguars
Why You Need to Become a Human Swiss Army Knife of a Marketer
Lara Balazs, EVP, CMO and General Manager, Intuit’s Strategic Partner Group
Agility and Data-led Marketing Transformation
Lisa Joy Rosner, SVP of Brand and Digital, Oracle
How to Listen Carefully and Act Quickly
Marcel Marcondes, US CMO, Anheuser-Busch
Define The Need You Serve
Pam Kaufman, President of Global Consumer Products for ViacomCBS
Communicating During Uncertainty
Seth Solomons, CMO for Equinox
Collaboration In The C-Suite
Vineet Mehra, Former Global Chief Marketing Officer and Chief Customer Officer of Walgreens Boots Alliance