Snap's Kenny Mitchell on Distinguishing Between the Noise and the Signals

How the CMO drives brand affinity for growth and the importance of insatiable curiosity

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In Kenny Mitchell’s return to the CMO Moves podcast, he reflects on the past two years in his role with a heavier focus on the future of AR. Serving as the lead for both the B2B and B2C business, Mitchell discusses the “magic” behind the platform’s most recent campaign, Open Your Snapchat, where consumers can open unique and localized AR experiences across major cities.

This episode is also available on SpotifyiHeartRadio, and Apple Podcasts.

He dives into the importance of not just having, but also enjoying consumer empathy and how that translates into relatable and unpolished storytelling. This is where Mitchell and his team are spending their time in both the Gen Z and creator communities.

“So much of our messaging and communication actually is inspired by creativity and the notion that things don’t need to be perfect. That to me has been a fun eye-opener and something that we really want,” Mitchell explains.

Listen to this episode to learn what tools today’s marketers need in their toolbelt and why curiosity is so critical. Also, make sure to listen to his first episode to get flooded with game-changing career advice.