CMO Moves: Snap's Kenny Mitchell on Storytelling With Discipline and Soul

It's about 'unlocking brand truth' and finding purpose in it

It was the co-founders’ vision for the future that sealed the deal in getting Kenny Mitchell to join Snap Inc. as CMO in 2019. The former Gatorade and McDonald’s marketing executive was eager to jump in and help drive the growth of both the community and the advertiser base through brand storytelling as Snapchat’s first-ever chief marketing officer.