Mondelez CMO on Adapting a Global Framework for Local Marketing

Martin Renaud takes the title of “snacking” to a whole new level by putting consumer centricity at the forefront of their business

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As the CMO of Mondelez International, Martin Renaud takes the title of “snacking” to a whole new level by putting consumer centricity at the forefront of their business.

During his recent appearance on CMO Moves, Martin shared how he challenges his team to leverage their North star of the greater marketing strategy.

In your recent State of Snacking report, you were able to really tune in to the consumer and understand what the role of Mondelez was in this really challenging time.

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