In honor of CMO Moves 150th episode, we went LIVE for the very first time to include the community in this important conversation around “The Business of Marketing.” Eight of the world’s top CMOs came together to discuss the intersectionality of Marketing, Finance, Technology, HR, and the Board Room and shared their perspectives on what it takes to be a well-rounded marketing business leader today.
Be sure to catch the summary and video here, and read the full interviews with each guest below!
Alicia Tillman, Global CMO of SAP Discusses Intersectionality in The Business of Marketing
Antonio Lucio, former Global CMO of Facebook on Leading from the Front, Back and Middle
Dara Treseder, Head Of Global Marketing and Communications of Peloton on Prioritizing Relationship-building
Linda Boff, CMCO of GE and President of GE Foundation on Sustainability, Storytelling, and Cross-Functionality
Marisa Thalberg, Chief Brand and Marketing Officer of Lowe’s Companies on Setting up Marketing for Success
Martin Renaud, CMO of Mondelez International on Adapting a Global Framework for Local Marketing
Raja Rajamannar, CMCO of Mastercard and President Healthcare Division of Mastercard Shares the Blueprint for Cross-Functional Team Stability
Vineet Mehra, Global Chief Marketing and Customer Officer of Walgreens Boots Alliance on Developing Marketing Unicorns