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As part of the CMO Reboot Playbook: Elevated Role of Marketing, Julian Duncan, CMO/SVP of Social Responsibility & Impact for Jacksonville Jaguars, shares a play on how to incorporate social responsibility into your brand’s DNA and core messaging through the metaphor of a sprint.
Check out more plays from top CMOs and brand leaders here.
THE CHALLENGE
As with any sport, before you know what play to run and call, you actually have to know the situation.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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