How Liquid Death Leans on Youth Culture for Sustainability Messaging

Co-founder and CEO Mike Cessario uses an untraditional tone for the canned-water company's mission towards recycling

Mike Cessario headshot accompanied by text: SDG 14 LIFE BELOW WATER. Adweek Sustainability Playbook.

As part of the Adweek Sustainability Playbook, Liquid Death Mountain Water Co-founder and CEO Mike Cessario shares his play on how the brand takes an untraditional tone to make their sustainability messaging resonate with millions and generate thousands in earned media.

@juliangumbo Julian Gamboa is Adweek's social media and marketing manager.