Global CMO of SAP Discusses Intersectionality in The Business of Marketing

Alicia Tillman on the business of marketing and what a time of crisis has called for from brands

When we look to more growth and innovation in 2021, Alicia Tillman recognizes the business of marketing and what a time of crisis has called for from brands. As the Global CMO of SAP, Alicia shared in CMO Moves episode 150 that she believes this starts with what’s going on outside the walls of the company and describes the beautiful journey to helping recognize your brand’s value. 

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.
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