Global CMO of SAP Discusses Intersectionality in The Business of Marketing

Alicia Tillman on the business of marketing and what a time of crisis has called for from brands

When we look to more growth and innovation in 2021, Alicia Tillman recognizes the business of marketing and what a time of crisis has called for from brands. As the Global CMO of SAP, Alicia shared in CMO Moves episode 150 that she believes this starts with what’s going on outside the walls of the company and describes the beautiful journey to helping recognize your brand’s value.