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As part of the CMO Reboot Playbook: Elevated Role of Marketing, EXOS CMO TJ Abrams shares his take on how “culture eats strategy for lunch” and the different processes needed to be put in place to empower your team to be agile.
Check out more plays from top CMOs and brand leaders here.
2020 solidified agility in marketing as one of the most critical drivers of team success.
Over the past few years, I have seen this play out in organizations and teams of varying sizes.