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Chipotle's Tressie Lieberman on leveraging your brand's superfans on TikTok

As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, Chipotle Mexican Grill VP of Digital Marketing and Off-Premise Tressie Lieberman shares how the brand is finding and leveraging its superfans on TikTok and breakthrough to new audiences.

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