Authentically Connecting with Community
One-way dialogue with consumers is a thing of the past. In order to build true brand affinity and loyalty today requires brands to build authentic connections with consumers, fostering lasting relationships built on shared purpose and values.
Embrace Realness as the New Cultural Currency
Andrew Long, Head of Marketing, Simmons
How Inclusivity Can Drive Growth, Community, and Brand Advocacy
Angelic Vendette, Former Head of Social Media Marketing and Influencers, Stitch Fix
How to Bring the Fan Experience Home
Caroline Morgan, VP, Digital Strategy, Los Angeles Dodgers
Using Insights to Improve Customer Experience and Business Results
Josh Cole, Former CMO, Sky Zone
How to Build a Brand Through People
Jonathan Bottomley, CMO, Boll & Branch
How To Build Community Through Meaningful Digital Storytelling
Paulie Dery, VP of Marketing, YETI
How To Create Impactful Virtual Events That Cultivate Community
Russell Barnett Managing Director and CMO, My/Mochi
Creating Relatable Work That Breaks Through While Building Brand
Tressie Lieberman, VP of Digital Marketing and Off-Premise, Chipotle Mexican Grill