One-way dialogue with consumers is a thing of the past. In order to build true brand affinity and loyalty today requires brands to build authentic connections with consumers, fostering lasting relationships built on shared purpose and values.

Embrace Realness as the New Cultural Currency

Andrew Long, Head of Marketing, Simmons

How Inclusivity Can Drive Growth, Community, and Brand Advocacy

Angelic Vendette, Former Head of Social Media Marketing and Influencers, Stitch Fix

How to Bring the Fan Experience Home

Caroline Morgan, VP, Digital Strategy, Los Angeles Dodgers

Using Insights to Improve Customer Experience and Business Results

Josh Cole, Former CMO, Sky Zone

How to Build a Brand Through People

Jonathan Bottomley, CMO, Boll & Branch

How To Build Community Through Meaningful Digital Storytelling

Paulie Dery, VP of Marketing, YETI

How To Create Impactful Virtual Events That Cultivate Community

Russell Barnett Managing Director and CMO, My/Mochi

Creating Relatable Work That Breaks Through While Building Brand

Tressie Lieberman, VP of Digital Marketing and Off-Premise, Chipotle Mexican Grill