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Simmons Head of Marketing on reintroducing a legacy brand through TikTok

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As part of the CMO Reboot Playbook: Authentically Connecting With Community, Simmons Head of Marketing Andrew Long shares how they reintroduced a 150-year-old mattress brand by engaging with Gen Z through TikTok when the world was confined to their homes during the pandemic.

Check out more plays from top CMOs and brand leaders here.

This transcript has been edited by Adweek and may not reflect the video-recording exactly.

THE CHALLENGE

Simmons is an old brand.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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