Embrace Realness as the New Cultural Currency

Simmons Head of Marketing on reintroducing a legacy brand through TikTok

As part of the CMO Reboot Playbook: Authentically Connecting With Community, Simmons Head of Marketing Andrew Long shares how they reintroduced a 150-year-old mattress brand by engaging with Gen Z through TikTok when the world was confined to their homes during the pandemic.