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Angelic Vendette is the Vice President and Head of Marketing at Alo Yoga. She was formerly Head of Social Media Marketing and Influencers of Stitch Fix. As part of the CMO Reboot Playbook: Authentically Connecting With Community, Angelic dives into why inclusivity and diverse representation were crucial for growing and engaging their Stitch Fix community.
Check out more plays from top CMOs and brand leaders here.
There are three challenges—or pillars—that we had to focus on at Stitch Fix.
Our first pillar is growth.