How to Create Impactful Virtual Events That Cultivate Community

My/Mochi CMO Russell Barnett shares how the brand turned National Ice Cream Day into their own Super Bowl

As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, My/Mochi Managing Director and CMO Russell Barnett shares how the ice cream brand pivoted its biggest celebration into an engaging digital campaign during the pandemic that generated social buzz and billions of earned media impressions.