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As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, Jonathan Bottomley, CMO for Boll & Branch, shares a play on how transparency and developing an ecosystem of people can build trust for your brand.
Check out more plays from top CMOs and brand leaders here.
This transcript has been edited by Adweek and may not reflect the video-recording exactly.
At a time when we’ve never been less likely to believe what a brand says about itself, what others say about you carries more weight and if you want to build trust, credibility, or communicate your values, the best way to do it is to find someone who will advocate or represent you on your behalf.