How to Bring the Fan Experience Home

LA Dodgers VP of Digital Strategy shares how to intentionally and authentically connect with fans in the digital space

As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, Caroline Morgan, VP, Digital Strategy of the Los Angeles Dodgers shares her play on how her team intentionally and authentically connected with fans during the 2020 season by creating new digital touch points which helped unlock new revenue opportunities and build infrastructure for global fan acquisition.