Using Insights to Improve Customer Experience and Business Results

Josh Cole shares how the brand uses consumer research to increase traffic at each location

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Josh Cole is Chief Marketing & Digital Officer for TITLE Boxing Club and BoxUnion. He was formerly the CMO of Sky Zone. As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, he shared how the indoor trampoline park company used consumer research and their network of franchisees to increase foot traffic and create repeat customers.

Check out more plays from top CMOs and brand leaders here.   

THE CHALLENGE

There’s an old saying that foot traffic is the lifeblood of retail.

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