Using Insights to Improve Customer Experience and Business Results

Josh Cole shares how the brand uses consumer research to increase traffic at each location

Josh Cole is Chief Marketing & Digital Officer for TITLE Boxing Club and BoxUnion. He was formerly the CMO of Sky Zone. As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, he shared how the indoor trampoline park company used consumer research and their network of franchisees to increase foot traffic and create repeat customers.