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As part of the CMO Reboot Playbook: Elevated Role of Marketing, Vineet Mehra, Global Chief Marketing Officer and Chief Customer Officer of Walgreens Boots Alliance, shares why it is critical for the modern CMO to have a seamless relationship with the CIO in an experience-driven company.
Check out more plays from top CMOs and brand leaders here.
THE CHALLENGE
In today’s industry, you can’t build consumer experiences without tight integration with your data infrastructure, technology infrastructure, and product management organization.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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