A Marketer’s Role in Leading the Growth Ambition with CBO of General Mills

Brad Hiranaga shares a strategic growth framework for future-proofing your brand 

As part of the CMO Reboot Playbook: Elevated Role of Marketing, General Mills’ North America Chief Brand Officer Brad Hiranaga shares how he, alongside the CFO, created new growth paths as part of their brand’s DNA by solving consumer problems today and anticipating their problems for tomorrow.