A Marketer’s Role in Leading the Growth Ambition with CBO of General Mills

Brad Hiranaga shares a strategic growth framework for future-proofing your brand 

As part of the CMO Reboot Playbook: Elevated Role of Marketing, General Mills’ North America Chief Brand Officer Brad Hiranaga shares how he, alongside the CFO, created new growth paths as part of their brand’s DNA by solving consumer problems today and anticipating their problems for tomorrow. 

The Business of Marketing

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As Chief Brand Officer (CBO) for North America at General Mills, Brad leads iconic brands like Cheerios, Nature Valley, Yoplait, Lucky Charms, Annie’s, and many others to have a positive impact and create memorable brand experiences for people.