Dealroom
Coverage of the M&A activity, capital investment, and strategic decisions shaping the future of marketing, media, and advertising, in partnership with Evros Group.
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Perion Exits Nasdaq in $420M Sale to India’s Affle as Open-Web Squeeze ContinuesAffle is buying Perion for $420 million, but once Perion’s cash is stripped out it’s paying under $200 million for the business, the latest open-web adtech exit at a bargain […]
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Elon Musk Reportedly Invests $1 Billion Into Skydance After WBD MergerSkydance is facing around $80 billion in debt following the Paramount and WBD merger close.
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Salesforce to Buy Braze for $5.66 BillionSalesforce intends on using Braze’s AI to deliver customers real-time signals on customer behavior, deliver services across platforms, and utilize the company’s AI to help marketers to optimize content.
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Layoffs on the Way as Skydance Now Controls Paramount and WBDThe new company has roughly $80 billion in debt.
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Social Agency SAMY Buys Influencer Shop Get Engaged in Low Nine-Figure DealThe cash-and-equity tie-up will provide the global agency with a U.S. base whose clients include DoorDash, Sephora and Raising Cane’s.
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Morning Brew Acquires Express Checkout in Latest Creator PlayMorning Brew’s creator-focused monetization is up more than 50% year over year, and the company says more deals like this are coming.
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Michael Kassan Invests in $80M Startup OptimizeGEOWith the rise of AI search, “there may not actually be a search page,” Kassan said
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Slow Ventures Backs 3 More Creators in Its $64 Million Bet on Niche ‘Cults’The venture capital firm is writing $1 million to $3 million checks to creators it believes can turn trusted audiences into portfolios of businesses.
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Shamrock Takes Majority Stake In Saylor, Merging It With Gaming Agency MutinyThe combined agency is pitching fandom expertise to brands well beyond entertainment and gaming.
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Martin Sorrell’s Venture Fund Backs AI Video Startup HiggsfieldS4S Ventures is the latest investor in Higgsfield’s $400 million Series B, which values the AI video startup at $5.4 billion.
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