Zooey Deschanel unrecognizable in new ad

Zooey Deschanel got airbrushed all to hell for this Rimmel Lasting Finish lipstick ad, which has shocked and offended the same people who wig out over every bad modeling Photoshop job. Such botched jobs are almost too commonplace to really be aggravating now, but here they altered poor Zooey to the point where she doesn’t even look like herself—they rounded out her face and squashed her nose in and fattened her lips too much. Why didn’t they just find someone who already looked like that, if that’s what they wanted? It would save them money, which they desperately need for better graphic designers. Compare Rimmel’s zombie Zooey to the real Zooey over at Styleite.

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.