This Zika-Killing Billboard Lures Mosquitos With the Essence of Human Sweat and Breath

By expelling lactic acid and CO2

Out-of-home advertising continues its recent quest to make the outdoors a better place to live—not just a place to sell stuff—with interesting billboards in Brazil that kill mosquitos, and hope to make a dent in the spread of the Zika virus.

@nudd Tim Nudd is a former creative editor of Adweek.
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