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You have to wonder why they didn’t think of this before. BabyGap is holding a contest to find two of its next gurgling models. Gap’s agency, Laird + Partners in New York, will be in on the process of judging photos uploaded to the site. According to creative director Trey Laird, uniqueness of character counts for more than physical beauty. (If that’s really true, then this baby would have a legitimate shot at being in the next campaign.)
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