Yellowbook helps you prepare for the worst

A new campaign from Gotham depicts "Yellowbook moments" culled, according to press materials, from the top search terms on This first commercial, "Clumsy Husband," finds the title subject crashing through the house as he announces his new job working with explosives. His wife somewhat nonchalantly checks out "life insurance" listings on I have more hair than the clod, which is what I like most about the ad. Still, I object to dads and husbands constantly portrayed as goofballs in the media. I'd call the company to complain, but I seem to have dropped my phone and banged my head on the desk attempting to retrieve it. Ouch! You win this round, Yellowbook!

—Posted by David Gianatasio