The Year's Oddest Celebrity Endorsement? Shin-Soo Choo Pitches Korean Meat Bulgogi

NYT ad baffles many


What a load of bulgogi.

The grilled, marinated meat from Korea is suddenly on the media's plate after this strange ad was placed in The New York Times last week. Texas Rangers outfielder Shin-Soo Choo—a huge star in his native South Korea, but not so much in this country, where he actually plays—offers up a morsel with chopsticks. Copy begins: "Spring's here and I'm ready to play! And do you know what got me through training? Bulgogi.

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