Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Having a good Monday so far? Well, here's a reliable downer for you: yet another British anti-speeding PSA featuring a dead kid! In the new spot, the U.K.'s Department for Transport, which specializes in dead and wounded children, shows a man being haunted by a boy he's killed while speeding. British road-safety minister Jim Fitzpatrick tells the Guardian that the point of the unsettling spot is to make viewers "consider the consequences of speeding" and think about "what life is like for the driver who kills because [he is] in a rush to get home."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in