The World's Shortest Free Fall, Brought to You by Slim Jim

Four inches of pure excitement

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

While we're setting records, how about this stunning video of a stuntman on Conan attempting the world's shortest free fall? It looks easy, but it doesn't end well. The stunt was ostensibly sponsored by Slim Jim, a brand for which Conan O'Brien seems to have a special affinity. When an explosion at the world's only Slim Jim factory shut down production in 2009, Andy Richter showed the world how to make homemade Slim Jims. And O'Brien once referred to himself as "a Slim Jim of romance," in which his romantic side is buried under "layers and layers" of "repression and ham." Via Laughing Squid.