World’s First Gender-Neutral Sex Toy Is Marketed With References to Camus

And it's named after a G-rated '80s toy

Sex toys, by their very nature, tend to be gendered because they're usually supposed to work with one set of genitalia or the other. And even when they don't have to be (we all have butts), marketers will gender them anyway, for the same reason there are Bic Pens for Her.

Enter sex-toy maker PicoBong, which has created what it's calling the world's first gender-neutral sex toy. It's called the Transformer (styling it TRANSFORMER, for extra oomph), and whether you're a Decepticon or an Autobot, it can twist any way your twisted mind can think up. Created for her, him, her and him, him and him, her and her, them and them, the toy will cause a whole new sexual revolution, PicoBong claims.

Even more interesting is they chose to market it with a video that begins with a quote from Camus on the nature of freedom. Camus? Sex-toy hawker? Well, he was a notorious philander who didn't quite believe in marriage despite entering into it twice.

Even more existential, they've written an earnest manifesto and are holding a little contest—upload a video of yourself reading their propaganda, and you could win a Transformer for yourself. Just be sure to do it to a fast dubstep track like the one in the spot.

Now, if they only put flashing lights on the thing, it would be the world's first gender-neutral sex toy to double as a raver wand.

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