A world at play … just not child’s play

Connecticut’s Mohegan Sun Hotel Casino is placing pop-up promotional board games in April 7 editions of The New York Times and The Boston Globe. It’s part of Kirshenbaum Bond + Partners’ “A world at play” campaign. Pop-up hotels, colorful graphics, plastic spinner … kids wouldn’t enjoy this, would they? Of course, casino gambling is for adults. The folks at Mohegan Sun surely have no intention of targeting young people with this promotion. I mean, holy smokes, R.J. Reynolds’ never dreamed Joe Camel might appeal to minors!

—Posted by David Gianatasio