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Judgment's a drag, especially for those of us being judged based on our appearance after adding a few pounds over the holiday season. We like pie! Is that so wrong?
Judgment in a gym setting can be worst of all, and Planet Fitness feels our pain.
Themed "The World Judges. We Don't," and urging its customers to "be free," the chain's first work from agency Hill Holliday dropped—along with a certain iconic, outsized, sparkly ball—during ABC's broadcast of Dick Clark's New Year's Rockin' Eve.
Celebrating Planet Fitness' 25th anniversary, the campaign's 60-second centerpiece spot below riffs on the brand's longstanding portrayal of itself as a "Judgment Free Zone."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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