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On a list of the most ridiculous marketing jobs, writing the biographies of mascots must rank pretty high. Visiting FIFA and Yahoo!’s official World Cup 2006 Web site, we stumbled upon the section devoted to Goleo VI the lion and Pille the talking soccer ball—a pair of comic characters, according to FIFA, not unlike Laurel and Hardy or Asterix and Obelisk from the old French comic books. The site has more info about these two than about Franz Beckenbauer.
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