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Legend has it that on the night of the police raid at the Stonewall Inn gay bar in June 1969, a Black trans woman—believed to be Marsha P. Johnson—kicked off resistance to the arrests by throwing a brick at police. Or maybe it was a shot glass, a new campaign from Wieden + Kennedy New York suggests. Either way, the uprising is the inspiration for the LGBTQ Pride celebrations that fall on the last weekend of June each year.
LGBTQ employees from W+K’s affinity group Acronym decided to use the brick as a symbol for queer resistance in a new in-house campaign.
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